Google Ads Essential Training Preview

Google Ads Essential Training

With Brad Batesole Liked by 2,089 users
Duration: 2h 47m Skill level: Beginner Released: 12/1/2022

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Course details

Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business—and your customers—need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign's performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Plus, go beyond the basics with ad extensions—a feature which can increase your click-through rate by several percentage points.

Skills you’ll gain

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Sample certificate

Certificate of Completion

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Meet the instructor

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What’s included

  • Test your knowledge 10 quizzes
  • Learn on the go Access on tablet and phone

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